SaaS launch film
Paywren: Get paid. Skip the chase.
- Product
- Paywren, a concept invoicing app built as a fictional brand for this piece
- Goal
- A short launch film that explains what the app does in one watch, with no voiceover needed
- Story
- Problem first: "Invoice sent. Still not paid." Overdue amounts stack up, then the app's invoice screen and its Auto-remind button turn every invoice to Paid.
- Payoff
- "Get paid. Skip the chase." Logo lockup, tagline "Invoices that chase themselves." and a "Try it free" button
- Format
- 15 seconds, delivered in 16:9, 1:1 and 9:16